Jakob nielsen 113 website

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From the Jakob Nielsen & Marie Tahir Book

Communicating the Site's Purpose

1. Show the company name and/or logo in a reasonable size and noticeable location
2. Include a tag line that explicitly summarises what the site or company does
3. Emphasize what your site does that's valuable from the users point of view, as well as how you differ from key competitors
4. Emphasize the highest priority tasks so that users have a clear starting point on the homepage
5. Clearly designate one page per site as the official homepage
6. On your main company website, don't use the world "website" to refer to anything but the totality of the company's web presence.

7. Design the homepage to be clearly different from all the other pages on the site.

Communicating information About Your Company

1. Group corporate information, such as About Us, Investor Re